is affiliate marketing dead? This question arises many channels and online as well. So this is how the affiliate marketing end or it’s just a myth?
Affiliate marketing is not dead Yes! this is one of the most profitable ways to generate passive income today. Thanks to marketplaces and online stores, promoting the products or services of a third party is perhaps the best online business you can do.
In this post, we take a close look at this whole issue, because the profits won’t come in the blink of an eye unless you consider a coherent and solid strategy. To help you master affiliate marketing, we’ve put together this guide that outlines every aspect, definition, and practice of this business.
Affiliate marketing is a business strategy that seeks to generate income through a recommendation. What is more recent is its application in the digital ecosystem, together with the practices and tools that are used for monetization.
That is to say, this is a profitable online business idea that works through a collaborative relationship between brands that seek to promote and sell their products and an affiliate that earns a commission for positive results, each time a sale is made thanks to their promotional services and channels.
It is very attractive for the company, since it will only pay when one of its products is actually sold, and for the affiliate because they can build an entire business on automatic pilot that allows them to earn money online.
Since you are evaluating how to generate passive income online with affiliate marketing, there are 3 fundamental concepts that you must master. These are the foundation on which this type of marketing strategy works.
It is the company or person who requests the promotion of their products either through an advertisement or a link on an affiliate platform. But when using a link or posting an ad, the advertiser does not pay for visibility space but pays for each time a user converts through the action that was agreed with the affiliate. The most common platform is a blog or website, but social networks have also become a profitable channel to make it profitable in this way.
It is a partner or collaborator. If you want to be an affiliate, you would be the person who owns the promotional channel, who agrees to recommend the company’s product and receive a commission every time you get a person to buy that product. Of course, logic dictates that you only promote those products that have to do with your interests or knowledge and, at the same time, things that are useful or desired by those who visit your blog or follow you. Still, you think that is affiliate marketing dead? No Not at all ut if you want to become a super affiliate you have to create your own ecosystem that is easy to build around your space.
It is the means that will take to the website or product file (in the case of marketplaces) of the company where the user can make their purchase. The links have a unique code that serves to identify the affiliate and allocate the earnings. You can control the code to verify the profitability achieved and the commissions to be charged.
To get started, you must join profitable affiliate programs or contact companies directly to offer yourself as a partner. Programs usually already have the commission to pay predefined:
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Affiliate marketing, like any business, has its pros and cons that you should analyze:
All essential and mandatory:
Think that it is not about deceiving people by recommending any product, but those that you would particularly use and are part of your routine, work, or lifestyle. Understand and respect the needs of your audience, as your opinion will be considered valuable and they will take for granted what you are promoting.
Before becoming an affiliate of a company, answer the following: do you have confidence in their products? Do you consider them quality? What differentiates them from the rest and what things can be solved with them? Remember that you will earn commissions thanks to your reputation, so always keep it positive.
Hand in hand with the previous principle, do not promote any product. You are also a consumer and you like that your money is well worth it and, of course, that you are not fooled with false promises. Also, people will trust you more if you tell your experience as a buyer. If you add your recommendations explanations of how you used or you’ve felt with X product, more people will be encouraged to buy.
There must be consistency between your website, your area of knowledge or business, the niche you are targeting and the product or service to be promoted. Being relevant is understanding what your audience needs and looking for things that may be of interest to them.
Your website will be a place of information, you must help people to achieve something based on your knowledge and as an added value recommend a product. You must function as a guide and in the first instance, you must offer useful content. The affiliate links must seem natural given your level of expertise. But if people only find sales when visiting your page, they will probably abandon it and not return.
affiliate marketing worth it.This is a profitable business to generate passive income online, but it is not an immediate business whose results you will see in the short term. First, you must:
You can learn many of the techniques along the way, but you have to start from some point or, in short, you must know something. When you master a product in detail, you will know its qualities and the problems it can solve. On the other hand, when you know a market niche you are able to measure and segment a group of buyers, therefore, the products they are looking to buy.
This will be the channel to publish your valuable content and the main source of traffic from potential customers for the product to be promoted. You should create your blog and for this, you may need to know some basic parameters that will help you build it.
Aspects related to the domain, hosting, design, and programming will be very relevant. If you do, hire professionals to do one job quality and invests in quality accommodation at the end will be worth it.
Once you have your blog and a couple of articles, you should gain visibility. Content is useless if nobody sees it. The optimization SEO will help you move up in the search engines every time someone uses a term related to your content. Here keyword management criteria, link optimization, information hierarchy, relevance, and authority come into play. There are professionals who are in charge of working on all the technical aspects of SEO.
As I mentioned earlier, you could contact the companies directly and build your affiliate portfolio, but this may take more time. We recommend an affiliate program, as it will be easier and faster to start, and they already have a secure infrastructure.
Even if at the moment you can’t dedicate 100% of your time to it and just want to make extra money, in the long run, affiliate marketing could pay you big dividends, only if you are consistent.
Of course, an administrative aspect no less important.
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You must locate a market sector with which you can make a profit through a correct satisfaction of needs and to do so you must meet the following requirements:
Evaluating what your competition is doing will tell you 3 great things: if there is a space for you in that market, what are the appropriate positioning terms, and what you should do not to become a copy of others. You can start with:
Each of them is in a different stage of the conversion process and ranking them according to the keywords they use will help you guide them to the purchase. Some tools to search for keywords: Google Keyword Planner, SEMrush, Ubersuggest, ahrefs, Keywoordtool.io, and LongTailPro.
Start with informative content about your niche to attract a large audience related to your goal. The options can be very varied depending on the approach, the listings, feature texts, tutorials, tips, and tutorials are very useful for people who visit your blog. Some ideas can be:
Transactional content: transactional content is those that focus on users who are closest to buying according to the buyer’s journey. Hence, the importance of ranking the keywords and knowing which terms are relevant to create content that encourages purchase. Some examples:
To do it, you have two ways:
To choose the affiliate program that suits you best, you must take into account the type of system according to its commission, the cookie conversion time, and the% of the sale. We explain everything to you below.
The cookie is a tracker that is installed in the user’s browser and serves to identify that this buyer comes from your website. Affiliate programs assign a conversion time for that cookie, so if the person decides to buy later, you could still take the commission. The conversion time can be from 1 day to a month.
Some programs have higher sales percentages than others. This depends a lot on the company that wants to promote itself and if the market is very competitive. It could also happen that the company wants to grow quickly and opts for an aggressive affiliate marketing strategy (in other words, you pay more commissions so that all bloggers choose to promote their products. If in your case, the product passes with your principles and market niche, and on top of that they pay a high commission, you’re in luck. 🙂
These determine the kind of program
Amazon’s affiliate program is one of the largest and most popular that allows you to take advantage of the immense sales potential of this platform, the one with the highest turnover in Spain and Europe. So without a doubt, you should consider it as one of your alternatives. It works quite simply, you send customers to Amazon and for each sale made you get a commission. The downside is that the commissions are low and the cookie conversion time is 24 hours.
However, if you create a good blog with enough traffic and also take advantage of the popularity of this platform, you will find a great source of money. The immensity of its catalog will allow you to promote many products in a niche market, both cheap and expensive. Commissions range from 1% to 12%.
Registration is quite fast, you can sign up for affiliate programs in other countries and it allows you to charge commissions, with a minimum of 25 euros, through a deposit in your bank account or with gift checks. Once you complete the registration and have placed the links on your blog, you can track conversions from your affiliate account panel on Amazon.
It is a platform specialized in the sale of digital products active in more than 188 countries and with an extensive catalog of 1000 categories. It is used for those who want to sell their products or services and to become an affiliate.
Commissions could be up to 80% to 100% of the cost of the product, after taxes, and the commission charged by Click Bank to the advertiser. It is a secure, reliable, and automated platform.
It also gives you relevant information about the products that you can sell according to three criteria:
It is one of the largest affiliate networks in the USA and what it does to this different platform compared to others is working only with big brands. It is possible to be an affiliate of a telephone company, a bank, or large departmental businesses such as El Corte Inglés. It has more than 29,000 renowned advertisers and a presence in 15 countries.
This platform is a great option, but we recommend you wait until you have a more established blog with a good amount of traffic to have more opportunities to affiliate with a brand. With Awin the process is a little different since you will not go directly to the product, but first, you need to contact the company and request to be its affiliate.
Awin’s interface is simple and intuitive, allows easy generation of affiliate links, allows more deposits per month of your commissions, informs you about offers and promotions from advertisers. Additionally, it supports influencer marketing to harness the potential of social media. The disadvantage is that you will not have information about the commissions until you become an affiliate.
Udemy is an educational platform that specializes in promoting courses in video format. It is very popular with both Spanish and native English speakers. Registration is easy, and you receive approval in about four days. It is a good alternative if you have an audience that seeks training according to the topics that you usually handle on your blog.
The platform guarantees to have competitive commissions, but you won’t know until you sign up and choose the courses to recommend. One of its advantages is that Udemy has a wide variety of courses to choose from and your earnings can be exchanged for exclusive content and discounts for your own training, if you wish, of course. It also offers various formats to use affiliate links and tools to help you get more sales.
Do you feel ready to start? You may not have all the tools or resources available yet, but you certainly already have all the information you need to start building your own affiliate business.
Remember to apply the principles and recommendations to be a creator of relevant content and recommend only those things that generate monetary value and satisfaction to others!
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